Website Design San Pedro de Alcantara
San Pedro en Linea is a leading San Pedro de Alcantara website design company. As such we regularly publish articles that we hope you find informative and useful in the development of your own internet presence. In this article we take an in-depth look at setting up your own website.
How to set up your own company website
The least expensive way of creating an online presence is to design and build your own website. If you are new to Web Design there are a range of powerful software packages available which simplify the process of building and maintaining a website.
Dreamweaver is one of the most popular of these packages, and allows even the novice to get their product online with the minimum of effort and background technical knowledge. To try out Dreamweaver, Download the free trial from the Adobe website.
Web pages are written using HTML or ‘hypertext markup language’. Although initially you may not be familiar with this language, there are a number of websites which offer help and advice on getting started with HTML programming. Try typing ‘html tutorial’ into a search engine like Google for access to various free lessons and articles.
Programmes like Dreamweaver allow you to make your own basic ‘template’ design on which your individual web pages will be based. However, by far the easiest method for the novice to build web pages is to use a pre-existing template. In basic terms, the template is a design for a web page which has a set layout while still allowing you to change the content of individual pages.
Templates are available both free and commercially on the web. Try entering ‘html templates’ into your search engine to find a web template that suits your needs and the business image you wish to promote.
Steps to designing your own web site
If you do decide to build your own site, here are some of the key stages you should follow:
Planning
Before you start building your website, carry out some research. Look at the websites of other businesses (such as competitors’ websites) to gather ideas about look and layout and to see what kinds of sites work best. You should also make clear decisions about the following:
- Customer base – the audience you wish your site to target.
- What you want the site to include – information about your product, contact information, and so forth.
- Design – the image you want to portray to your target audience.
Building
- When building your website, you should take the following into consideration:
- Navigation – how do you want move customers about your site.
Directory structure – You will want to make sure that your web pages, images, and so forth are well organised using a simple directory structure and clear folders.
Testing
Before launching your site, you should spend some time testing the following:
- Accessibility – Check your website in all the popular browsers especially Firefox and Internet explorer. If you use JavaScript for navigation check that the site is still navigable with JavaScript functionality switched off.
- Usability – does your site provide ease of use for the customer while ensuring maximum exposure for your products?
- Links – Do all your links lead to where they are supposed to? ‘Broken links’ can frustrate the user and send potential customers away from your site.
- Errors – Does your site have ‘bugs’ or glitches? Are images missing or elements not appearing where they are supposed to? These glitches should be eradicated in order to maintain a professional image.
- Check your spelling – check the text on your web pages to make sure it is free from spelling mistakes and typos.
By following these steps, you can ensure that your web site is marketed to the right audience and easy for your potential customers to use.
Launching your website
When you are ready to launch your website, you will have to register a domain name for your site and find someone to host it:
Hosting your web site
‘Hosting’ refers to the company who ‘host’ your web pages on their web server, or put them up on the internet, usually for a fee, so others can access them. Sticking with the ‘Do-It Yourself’ approach, you could set up your own web server but this can be both costly and time consuming and can also be less cost-effective than finding ‘external’ hosting. As regards external hosting, you will have to select a hosting company who best meets your requirements and fits within your budget.
Sometimes your Internet Service Provider (ISP) will offer you free hosting. However, free hosting often comes with a web address that is difficult to remember and which may not be good for creating a professional image (e.g. ‘www.yourbusiness.pwp.blueyonder.co.uk’!).
Be aware that Internet Service Providers also frequently limit the amount of memory that your site can use and may even impose bandwidth restrictions which mean that you could be charged money depending on the number of customers visiting your site.
If you decide to opt for a professional hosting company, costs can be in the region of £10-£300 per month depending on the company and the amount of space and features your site requires. Some sites, particularly those with a lot of images, will require more space than others, and might cost more to host. Professional hosting companies may also charge you extra based on the number of users who visit your site, so check their terms and charges before you commit.
Also, check to see whether the hosting company provides a fast, reliable service – you don’t want customers to be put off by a site which is painfully slow to load or which is hosted on a server which frequently breaks down.
To find your own hosting company the web is a good place to start looking, type ‘web hosting companies’ into a search engine to locate an appropriate hosting solution.
Registering a domain name
At this stage you will want to obtain a web address for your company. Web addresses, or ‘domain names’, usually come in the form ‘www.your business.com’, although you can register extensions other than ‘.com’, for example, ‘.biz’, ‘.org’ , and so on. If you are a company based in the United Kingdom, for instance, you will probably want to register ‘www.yourbusiness.co.uk’.
Note, however, that the name you plan to use may already be registered by someone else. To see if the name you wish to use is still available, check http://www.internic.net/whois.html for addresses ending in .com, .net, etc., or http://www.nominet.org.uk for .co.uk. addresses.
Once you have found a name that is still available, you must register it before you can use it. There are a number of companies who can register your name for you (try typing ‘domain name’ into your search engine), although your hosting company can usually do this for you as well.
Registering your domain name involves a fee which will vary depending on the company you employ, the number of years you wish to register the name for, and the extension you opt for – ‘.com’ names cost more than ‘.co.uk’ names, for example.
Some companies and Internet Service Providers offer free domain names with their hosting (see above). However, registering something simple and specific like ‘ www.yourbusiness.co.uk’ is more likely to promote your business, impress potential customers, and prove easier for people to remember.
The above principles regarding hosting and web addresses should also be kept in mind if you decide to hire a professional web company to design and develop your site. This is the next topic we’ll cover.
Hiring a professional web-design company
By far the best and easiest way to get your company website up and running is to hire in the professionals. As well as bringing considerable expertise and experience to the job, a professional web-design company can assist with the following:
- Design – Creating the right look for your site.
- Development – Ensuring that your site has a sound structure.
- Search Engine Optimisation – Many (but not all) web-design companies now optimise your web pages to help them rank higher in search engine results.
- Hosting – Some web-design companies can acquire or offer you hosting for your website, or can recommend a reliable hosting company.
Finding the right web-design company
Look for a company with a good reputation, relevant experience, and a strong portfolio. Web-design companies often have an online list of clients they have worked with. You can gauge the efficacy of their work not only by the caliber of their clients but also by visiting their clients’ websites.
Before you decide to work with a specific web-design company, you may wish ascertain the following:
- How much will their services cost, how will they calculate their fees (hourly, daily, flat fee) and when will they expect to be paid (up-front or after completion)?
- Will they develop your site as well as simply creating a design for it?
- Will the company retain the copyright of the design?
- Do they have experience relevant to your field?
- Will the company be easy to work with in terms of availability and approachability?
When approaching a professional web-design company, it is a good idea to be ready with information about your goals, your target audience and the image you wish to promote online. It is also essential that you have a firm idea of your budget as the cost of professional web-design can vary significantly depending on your requirements and the company you approach.
If you decide to seek professional help in obtaining an online presence for your company – or even if you take the more laborious route of designing your own web pages – the Internet can offer an easy, cost effective, and exciting means of expanding both your company and your customer base.