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Do you need a usability web review?

Posted by Melvin on Mar 25, 2010 in Stormy Life

Does your business website need a usability review? Use this questionnaire to find out.

How important is this to you?

  • You’re not getting enough traffic
  • Your site gets a lot of traffic, but not as high a result as you’d like
  • Performance on the site is critical (eg lives are at stake, people must make important decisions)
  • Your site is your company’s main way of making money.

    • You need your site to make more money in these troubled times.
    • A new site has opened up and it’s taking traffic away from you.

    If you have one or more of these, the site is important enough to your business to consider a review.

    How good are your existing usability web practices?

  • Your design and development team didn’t include a usability expert
  • Less than 5% of your budget was spent on specific usability activities
  • You had usability experts on the team, but their recommendations weren’t fully implemented.
  • Your website designers didn’t show the designs to customers.
  • Your website designers did show designs to customers, but only at the end when it was too expensive to make any significant changes.
  • If you have one or more of these, your design process probably didn’t include enough usability, and you need a review.

    Do you have signs of usability problems?

  • People visit the home page and then leave
  • Customers get to certain pages, then bail before you make any money from them
  • You have lower return visits than you’d like. People buy from you once, then don’t come back
  • You have a lower conversion rate than you’d like – a lot of people look around on the site but don’t buy.
  • People are putting things into the shopping cart, but not buying them.
  • There are a lot of calls to your help line or online chat system asking basic questions
  • There are a lot of hits on your help section, site map and search (more than 3% of page visits)
  • People need to be trained to use this site.

  • A lot of people are watching your “how to use this site” video
  • Customers have trouble finding things
  • The navigation or sequence of steps doesn’t help customers do what they come to your site to do properly
  • There’s confusing wording, pages are long and hard to scan. Text includes jargon or complex sentences
  • There is a feeling that the site is confusing
  • You’re getting a lot of customer requests for changes
  • You’re getting a steady stream of complaints, or feedback saying the site is hard to use.
  • If you have one or more of these, the site is very likely to have usability issues. You need a review.

    Are there signs you need to assess your navigation and layout?

  • The home page has more than two major navigational schemes
  • The structure of the site reflects your organization’s structure or viewpoint – not the customer’s
  • The customer must go to more than three pages before they can see what they need
  • Menu categories are inconsistent
  • Page design is inconsistent
  • It’s hard to work out where to start.

If you have one or more of these, the site is very likely to have usability issues. You need a review.

To improve web usability consult the experts at www.usabilityweb.net

You can get a ’3 quick wins’ report or a more detailed usability report – the choice is yours.

Article by Alinta Thornton

 
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Important info referring to all of the advantages of a professional photographer followed by our break to Canada

Posted by Melvin on Mar 25, 2010 in Stormy Life

The most difficult function concerning advertising and marketing your products or services is regarded as getting the interest of the consumer. The internet marketing business is really jam-choked with a variety of stimuli, which means in some way you’ll will be required to be sure the product or service shows off and also holds the focus of these possible buyers. The perfect and most professional way of doing this is always to include eye-catching illustrations or photos inside the campaigns as well as on your main website online. To achieve this you will really need to retain a pro photographer that will help decide what pictures may be very important and how to take the photos which you will want.

A professional photographer gives you a great deal of understanding in creating and choosing pictures which provides you with the coverage that this product or services ought to have. Professional photographers attend professional training to learn their craft, and once they really are a part of the workforce, they continue to discover fresh methods so they can keep on top of most of the current developments.Presently there are generally numerous choices of professional photogragphers for example product photographers.

Professional photography is characterised by their reliable, good quality outcomes. Excellent graphics, together with modern lighting styles are necessary. Additional signs of professional photography are generally clear images together with challenging shade and saturation. Composition and posturing ought to be pleasurable to the eye. The comprehension of subjects, awareness to background detail and forefront elements must be clear. A concentration on color synchronization, the mixture of designs as well as harmonizing of textures also need to be perceptible. The portraits want to seem natural, and appealing, and not rigid and rough. In that respect there looks to be a great prospect that you could possibly be looking for a Houston photographer.

You might have a great idea for your image for your business, but a professional photographer can take your suggestion and in reality bring it to fruition. They will additionally typically adjust your thought slightly to try to benefit from a lot of the recent fads in the marketing community. The circumstances when a professional photographer can cause magic by way of the lens are usually countless. These could can include product photography, business photography, real estate photography, and food photography. Professional photography can customise a photography plan geared to any kind of needs such as the hottest photographic and digital imaging procedures. Corporate photography services may include office staff profile photography, artist and music group photography, photographs of products and celebration photography.

One of the most attractive areas of photography is travel photography. Whenever visiting the latest location, every photographer desires to find ways to capture its experience, its uniqueness and take it home with him. Travel photography can an incredibly pleasing and fulfilling, yet very complicated process. Just walking around and getting random shots is not the way to do it. You need to spend some time thinking about what you want to express and how. And that experts claim is certainly why my staff and I are taking off right today for a vacation to Canada and shopping for Lake Ontario hotels.

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