Excel Database Tutorial
If you keep in touch with your customers your business WILL be more profitable.
Keeping regular contact with past clients is probably the most disregarded aspect of marketing for most businesses.
This is a HUGE mistake as it is the one area of marketing with the highest ROI.
Are YOU currently collecting your clients details and compiling a database? If not, then why not?
An up-to-date database of paying customers is a very valuable asset to ANY business.
If you have a list of buyers in your possession you have an invaluable asset as you have the ability to proactively generate sales.
Generating business is a snap if you have these systems in place.
To get started you can sign up with a local or online agency to handle your database, or I’d recommend starting your own excel database and managing it yourself.
Creating your own excel database is free (if you have Microsoft Office).
Setting up your database correctly from the start will save you heaps of time and hassle in the long run.
This website tells you step-by-step how to set up your excel database correctly right from the get go;
Now, the next step is to develop systems to keep in contact with the clients and leads on your database.
Email and direct mail is the most obvious choice of method here.
Picture two restaurants, both of which you like, however one of those restaurants sends you a quarterly newsletter as well as a nice card on your birthday with a gift card attached.
Where would you go when you next had to take your family out for lunch?
You guessed it. 99% of the time you’d go to the restaurant that kept in good contact with you.
This is excatly why smart business people keep in contact with their database regularly.
In any business if you become part of your customer’s life then they will automatically become part of your business.
The fastest way to build up your database is to do a prize draw or raffle where people have to fill in their details to enter.
The following month it could be a week-end away at a nice resort or whatever.
Keep at it month after month and watch your database grow.
About The Author:This article is written by Neville Pettersson. Neville runs a small business marketing company in Christchurch, NZ.
He has designed this website as a valuable resource for small business owners to keep in touch with their customers. Visit the website at:
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